Chris and Bec at Uluru, Northern Territory
Uluru, NT

A bit about us

Hi, we’re Chris and Bec

The Aussie couple behind Salt and Charcoal. We’re here to help you plan better road trips around Australia, with the bucket-list destinations, itineraries and things to do from places we’ve actually been.

Read how it all started

Two Perth kids, one old bus, and a whole country to see.

Our story

How two Perth kids ended up living on the road

We met on Tinder back in 2017. Our first date was a walk along Trigg Beach in Perth with a coffee, talking about all the places we wanted to visit. That connected us straight away.

In 2020 we sold everything and hit the road full-time in Bunji, our 1993 Toyota Coaster. We were booked to start in Bali, then COVID shut the world’s doors, so we decided to travel every corner of Australia instead.

That change of plans gave birth to Salt and Charcoal. We’ve done the Big Lap twice now, sharing the honest version of every trip so you can skip our mistakes and plan your own.

Chris and Bec on the road
Chris and Bec on a sunset catamaran

The name

What “Salt and Charcoal” means

A bit like yin and yang. Salt is excitement and new experiences. Charcoal is healing and grounding. Two opposite forces that, together, make a bit of harmony. Just like us.

Salt
Chris
The Salt

Practicality and stability. A FIFO worker turned business owner, driven and always future-focused. He’s the one working out the fuel range and where we’ll park up for the night.

Char
Bec
The Charcoal

Creativity and spontaneity. A social worker turned business owner, a helper by heart who lives in the present. She’s the one who spots the detour worth taking.

Behind the scenes

The team

Two of us on the road, one keeping the lights on back home.

C
Chris
Co-founder · the driver

FIFO worker turned business owner. Works out the fuel range, the routes and where we’ll park up for the night. The practical half.

B
Bec
Co-founder · the storyteller

Social worker turned business owner. Writes the trips, shoots the videos and spots the detour worth taking. The creative half.

M
Mitch
Content manager

Been with us for years. Builds and manages the website, handles the affiliate side and does a heap of the heavy lifting behind the scenes. One of the best.

In the media

As featured in

A few of the places our travels and advice have been featured.

Partner with us

Partner with Salt and Charcoal

We help brands reach a 330K+ community of adventure travellers through honest storytelling and short-form video that drives real-world travel decisions, not just views. With an 11.2% engagement rate, 100K monthly website visits and 30K email subscribers, your brand reaches travellers actively planning their next trip.

Contact us
Brands we’ve worked with
A taste of our short-form work
Cebu Pacific reel, 3.9M viewsHilton reel, 465k viewsPassport Card reel, 1.6m viewsiPhone 17 Pro Max vs DJI Osmo Pocket 4 reel, 1.5m viewsScoot reel, 412k views
A taste of our photography
Chris and Bec, London Bridge, Great Ocean Road
Windjana Gorge, the Kimberley
Bridestowe Lavender Estate, Tasmania
Gibson Steps, Great Ocean Road
Chris and Bec, Otway redwoods
Port Fairy lighthouse, Victoria

What our partners say

“Working with Salt & Charcoal was an absolute dream – their creative eye brought our brand to life in a way that felt both engaging and authentic. They were a breeze to work with and we loved their creative input. We’d collaborate again in a heartbeat.”

L
Laura
Hilton campaign

“You have been such a joy to work with and we’re looking forward to hopefully working with you again in the future.”

A
Anna
Hawaiʻi Tourism

Frequently asked questions

What type of collaborations do you offer?
Sponsored Instagram reels and stories, YouTube integrations, professional photography, blog features and itineraries, ambassador partnerships, product reviews and full multi-platform campaigns.
Can you create custom packages?
Absolutely. We tailor every package to your goals, timeline and budget, from a single reel to a full multi-channel campaign.
Who is your audience?
A 330K+ community of adventure travellers, mostly aged 25 to 54, 59% women, and 64% based in Australia, with a strong United States following too.
Do you provide content usage rights?
Yes. We can license the reels, photos and videos we create for your own ads, socials and website. Just let us know what you need up front.
How do we get started?
Fill in the form below (or request our media kit) and we’ll get back to you within a couple of days.

Want to partner with us?

Get in touch below for more information or to request our media kit.